Resource Library
GA4 Event Hygiene for Lead Funnels
A lightweight event taxonomy that captures intent without flooding analytics with noise.
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18 Apr 2025
5 min read
Analytics
A lightweight event taxonomy that captures intent without flooding analytics with noise.
Track only meaningful moments: page_view (default), configurator_submit, contact_submit, and case_study_open. Avoid firing events on every hover or scroll — it destroys signal quality.
AB
AlterByte Strategy Team
Digital Delivery Experts
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Performance
Performance Budgeting: Keep LCP Under 1.2s
A practical budgeting approach: constrain images, fonts, hydration, and third-party scripts so speed stays predictable.
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POPIA
POPIA Data Retention Windows (Practical Defaults)
Set retention windows for leads and logs and automate deletion to reduce liability.
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